What is Neurobusiness?

Neurobusiness is the capability of applying neuroscience insights to improve outcomes in customer and other business decision situations.

Humans are goal-driven individuals. The actions they take and the decisions they make are driven by their need to achieve what they want. This trait is most evident in those who venture into the world of business; businessmen and women, and entrepreneurs who seek satisfaction in their gains. This is recommend technology to all companies because this technology will help them make large profits while spending only small amount of money in marketing. Companies will make more money when implementing neurobusiness. This technology in the future will become very popular in the field of business and marketing.

Since Neurobusiness is simply the application of neuroscience in business, specifications for this technology is similar to neuroscience, specifically, cognitive neuroscience. As an application to business as a whole, neurobusiness also encompasses other fields such as neuromarketing. Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive and affective response to marketing stimuli. Neurobusiness brings about the next generation of performance in business. With this, it introduces a stronger sense of competitiveness among businesses that use the technology and an advantage against those that don’t. It also paves the way to the creation of expandable and significant innovations.  

Currently, there is no information available on how neurobusiness started or who had started it. Thus, it can be assumed that the rise of the technology began around the same time as other fields related to it had emerged, such as neuroeconomics which originated from the birth of cognitive neuroscience during the 1990s.

Numerous scientific disciplines suffer from a common epistemological ailment. They tend to generate impressive bodies of empirical knowledge that are otherwise disjointed. The key force that shapes this reality is the lack of organizing meta-frameworks that are capable of otherwise creating a consilient body of core knowledge. Neuroscientists operating at the junction of the brain sciences and a wide range of business disciplines stand to benefit in recognizing that the minds of Homo consumericus, Homo corporaticus, and Homo economicus have been forged by Darwinian forces that have shaped all living organisms. A complete and accurate understanding of most neuro-business phenomena requires that these be tackled at both the proximate (i.e., how something operates) and ultimate (its adaptive function) levels.

The following are a few specific examples on how neuroscience can deliver next generation business results:

• Executive Alignment
• Sales, Customer Service and Marketing
• Leadership
• Executive 
• Alignment

Advantages and Challenges:

Why apply the new brain science approach to your business or innovative idea?

•          Accelerate start-up and effective performance design of a new business
•          Accelerate implementation of your business idea
•          Reach a wider target audience more quickly
•   Overcome internal and external barriers for sustained, realistic high performance along the way
•          Generate high impact, valuable new strategic connections and partnerships

What is Neuro Business Development? 

Competitive advantage: If the success of your business or business initiative depends upon leading partners, to a deeper understanding of your benefit and developing long term partner status, a neuro brain-based approach will give you a distinct competitive advantage.

Sales growth: Having the brain based insights on how your sales team, and your 'key clients' learn, buy into, and resolve to keep your product benefits top of mind result in growing sales and revenue. In this way, neuro brain-based strategies give you a distinct competitive advantage.

Driving revenue based on trust: Proven research in the way brains 'buy' 'connect' and 'relate' shows the power of brain science to create the 'deep alignment' and high performance partnerships that drive revenue growth and commitment based on an 'implicit' or deep trust. Unless a leader, a company, or sales executive has access to these brain-based insights they are operating at a disadvantage in the marketplace.

Reference: 

Your Brain and Business: The Neuroscience of Great Leaders, By Srinivasan S. Pillay M.D.

Neuroleadership: A Journey Through the Brain for Business Leaders, By Argang Ghadiri, Andreas Habermacher, Theo Peters