Neurobusiness is the capability
of applying neuroscience insights to improve outcomes in customer and other
business decision situations.
Humans are goal-driven
individuals. The actions they take and the decisions they make are driven by
their need to achieve what they want. This trait is most evident in those who
venture into the world of business; businessmen and women, and entrepreneurs
who seek satisfaction in their gains. This is recommend technology to
all companies because this technology will help them make large profits while
spending only small amount of money in marketing. Companies will make more
money when implementing neurobusiness. This technology in the future will
become very popular in the field of business and marketing.
Since Neurobusiness is simply the application of neuroscience in
business, specifications for this technology is similar to neuroscience,
specifically, cognitive neuroscience. As an application to business as a
whole, neurobusiness also encompasses other fields such as
neuromarketing. Neuromarketing is a new field of marketing research
that studies consumers’ sensorimotor, cognitive and affective response to
marketing stimuli. Neurobusiness brings about the next generation of
performance in business. With this, it introduces a stronger sense of
competitiveness among businesses that use the technology and an advantage
against those that don’t. It also paves the way to the creation of expandable
and significant innovations.
Currently, there is no
information available on how neurobusiness started or who had started it. Thus,
it can be assumed that the rise of the technology began around the same time as
other fields related to it had emerged, such as neuroeconomics which originated
from the birth of cognitive neuroscience during the 1990s.
Numerous scientific
disciplines suffer from a common epistemological ailment. They tend to generate
impressive bodies of empirical knowledge that are otherwise disjointed. The key
force that shapes this reality is the lack of organizing meta-frameworks that
are capable of otherwise creating a consilient body of core knowledge. Neuroscientists
operating at the junction of the brain sciences and a wide range of business
disciplines stand to benefit in recognizing that the minds of Homo
consumericus, Homo corporaticus, and Homo economicus have been forged by
Darwinian forces that have shaped all living organisms. A complete and accurate
understanding of most neuro-business phenomena requires that these be tackled
at both the proximate (i.e., how something operates) and ultimate (its adaptive
function) levels.
The following are a few
specific examples on how neuroscience can deliver next generation business
results:
- Executive Alignment
- Sales, Customer Service and Marketing
- Leadership
- Executive
- Alignment
Advantages and Challenges:
Why apply the new brain science approach to your business or innovative
idea?
- Accelerate start-up and effective performance design of a new business
- Accelerate implementation of your business idea
- Reach a wider target audience more quickly
- Overcome internal and external barriers for sustained, realistic high performance along the way
- Generate high impact, valuable new strategic connections and partnerships
What is Neuro Business Development?
Competitive advantage: If the success of your business or business
initiative depends upon leading partners, to a deeper understanding of your
benefit and developing long term partner status, a neuro brain-based approach
will give you a distinct competitive advantage.
Sales growth: Having the brain based insights on how your sales team, and
your 'key clients' learn, buy into, and resolve to keep your product benefits
top of mind result in growing sales and revenue. In this way, neuro brain-based
strategies give you a distinct competitive advantage.
Driving revenue based on trust: Proven research in the way brains 'buy'
'connect' and 'relate' shows the power of brain science to create the 'deep
alignment' and high performance partnerships that drive revenue growth and
commitment based on an 'implicit' or deep trust. Unless a leader, a company, or
sales executive has access to these brain-based insights they are operating at
a disadvantage in the marketplace.
Reference:
Your Brain and Business: The
Neuroscience of Great Leaders, By Srinivasan S. Pillay M.D.
Neuroleadership: A
Journey Through the Brain for Business Leaders, By Argang Ghadiri, Andreas
Habermacher, Theo Peters
